Privacy policy Decathlon

Your Data & Decathlon


Your data is yours

We believe that you should have control over your personal data that you have shared with Decathlon. Your personal data, which you have shared with us, will only be used by Decathlon. We are transparent about the use of your data. We undertake never to sell or rent such data - this is important to us. While we sometimes use outsourcers, they act only on our behalf and in accordance with our instructions.

Our communications are pertinent

Whatever your sport, whatever your passion, our aim is to support you as best as we can in your sporting activities and choice of products. We will not offer you flippers and a swimsuit if you have just bought a pair of skis, and we will not send you advice about yoga if you have just taken up judo.


Purpose of this customer privacy policy

Decathlon respects your privacy and is committed to protecting your personal data. This privacy policy will inform you about how we look after your personal data when you visit our website and tell you about your privacy rights and how the law protects you.

This website is not intended for children and we do not knowingly collect data relating to children.

It is important that you read this privacy policy together with our Cookie Policy and any other privacy policy we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy policy supplements other privacy notices and policies and is not intended to override them.

Review and update

We keep this privacy policy under regular review. Any changes we make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by email.


Who we are

When we say “we”, “us” or “our” in this privacy policy, we refer to Decathlon UK Limited based in the United Kingdom and its holding company Decathlon S.E. based in France.
The company named within the T&Cs on the website or app is the data controller of your personal data responsible for deciding how and why your personal data is used.
We have appointed a data protection officer (DPO) who is overseeing this privacy policy. If you have any questions about this privacy policy, including any requests to exercise your legal rights, please contact us using the details set out below


If you have any questions about this privacy policy or our privacy practices, please contact us in the following ways:

  • Company: Decathlon UK Limited
  • Email address: [email protected]
  • Postal address: Legal Team, Decathlon UK Limited, Head Office, 9 Maritime Street, London, SE16 7FU,  United Kingdom


The data we collect about you

Personal data or personal information means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store and transfer different kinds of personal data about you, which we have grouped together as follows:

A. Identity Data (includes your first name, surname, username or similar identifier, title, date of birth and gender)
B. Contact Data (includes your billing address, delivery address, email address and telephone number)
C. Financial Data (includes your bank account and payment card details)
D. Transaction Data (includes your details about payments to and from you and other details of products and services you have purchased from us)
E. Technical Data (includes your internet protocol (IP) address, login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access the website)
F. Profile Data (includes your Decathlon membership account number, username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses)
G. Usage Data (includes information about how you use our website, products and services)
H. Marketing and Communications Data (includes your preferences in receiving marketing from us and our third parties and your communication preferences)

We also collect, use and share Aggregate Data such as statistical or demographic data for any purpose. Aggregate data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregate Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data, which will be used in accordance with this privacy policy.

We do not collect any Special Categories of Personal Data about you (this would include details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health/ disability, genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

If you fail to provide personal data

Where we need to collect personal data by law or under the terms of a contract we have with you and you fail to provide the data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods and services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.

How is your personal data collected?

We use different methods to collect data from and about you including through:

Direct interactions

You may give us your identity, contact and financial data by filling in forms or by communicating with us by email, chat or otherwise. This includes personal data you provide, for example, when you:

  • Order our products or services
  • Create an account on our website, in store or Decathlon app
  • Subscribe to our service or publications
  • Request marketing to be sent to you
  • Enter a competition, promotion or survey
  • Give us feedback or contact us
Automated technologies or interactions

As you interact with our website, we will automatically collect information about your device, web browser, browsing behaviour and activities. We collect this personal data by using cookies and other similar technologies. We may also receive information about you if you visit our websites employing our cookies. Please see our Cookie Policy for further details.

Third parties or publicly available sources

Not all the personal information we hold about you will always come directly from you. We may also collect information from third parties such as our partners, service providers and publicly available websites (such as social media platforms) for the purpose of compliance with our legal and regulatory obligations; offering services we think may be of interest; helping us maintain data accuracy; providing and enhancing our services and so on. For example, we may receive identity, contact and technical data if you log into one of our products through Facebook. Facebook provides us with some of your Facebook user details. We may use these details to market our products and services to you on Facebook. We may also obtain technical data from analytics providers such as Google.


We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the circumstances where:

i. we need to perform a contract with you
ii. it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests
iii. we are required to comply with a legal obligation
iV. we have obtained your consent

Purposes for which we will use your personal data

We have set out below a description of all the ways we plan to use your personal data. Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data.

1. Your purchases in stores and online

Whether in the various sections of our stores or on the pages of our website, this is often the first step towards new sporting adventures.

We collect and process your personal data in order to manage your purchase (such as your delivery address or invoicing address, payment details and so on) and to avoid fraudulent transactions (to prevent purchases made with a stolen bank card). Below is a detailed explanation of how we process your data when you make purchases in stores and online:

privacy policy

2. Rental service

Our mission is to make sport accessible to the many, and rental is a great way to do so.

rental services data

3. Management of your Decathlon account

Why should you create an account? Your Decathlon account is a veritable dashboard, enabling you to keep useful and important information together in one place.

For instance, your Decathlon account offers you the possibility of tracking the status of your order, viewing your purchasing history and even finding your receipts!

You can also tell us via your account if you want to receive our communications, including our sporting advice, special offers, etc.

This account is, of course, optional. It is based entirely on your consent. Basically, you create your account if and for how long you want to. You can also withdraw your consent whenever you wish if you want to delete your account.


4. Marketing

When it comes to marketing, respecting your peace of mind and the relevance of our messages are the two rules on which we never compromise.

We have no intention of sending you unwanted advertising. While you may find our advice interesting, rest assured we will endeavour not to tell you about our new boxing gloves if your passion is dance!

When you do us the honour of allowing us to get to know you better (for example, by telling us about the sports you like to practise, your level of proficiency and so on), with your prior authorisation we are then able to send you tailored messages (for example, advice about your favourite sports, special offers in your area and various events and campaigns).

Lastly, and most importantly, we promise never to transfer any of your information whatsoever. In other words, you will not end up receiving ads for washing powder. This point is important to us.

marketing privacy policy

5. Management of safety recalls in connection with products

At Decathlon, safety is our number one priority. We develop our products in compliance with the standards and regulations in force.

However, in the event of a defect in one of our products, we want to be able to contact you quickly and personally. To do this, we may decide to use your contact details (phone, email or post) where available. What happens if we do not have your details? We may have to ask you to share them when you purchase products presenting a risk to your safety in the event of malfunction (particularly in relation to bikes, diving and climbing equipment, etc.). The details will not be used for any other purposes.


6. Customer service, queries and feedback

Passionate as we are, obtaining the satisfaction of our sport people is our driving force. However, unexpected situations may occur, for example, an error in your order, delayed delivery, a fault in the product and so on.

Our Customer Loyalty Team (CLT) is at your disposal to help you at such times and ensure you obtain the satisfaction you are entitled to expect. You can contact them by email or by chat.

We process certain data concerning you in order to process your chat messages and emails. Depending on the nature of your claim, this data may be shared with other internal departments if they are directly involved in resolving your problem.


7. Supporting your sport activities

We process certain personal data in order to support you in your sport activities




A cookie is a short string of text that a website stores in your browser’s cookie file on your device. For example, cookies can help remembering what is in your shopping basket when you shop online, support your logging in to a website, analyse web traffic and track your browsing behaviour. For more information about how our website uses cookies, please see our Cookie Policy.

Change of purpose

We will only use your personal data for the purposes for which we collect it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose.

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis, which allows us to do so.

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

Disclosure of your personal data

We may share your personal data with the parties set out below for the purposes set out above.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

Data security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed.

In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach. We will notify you and any relevant UK regulator of a breach where we are legally required to do so.

Data retention

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe that there is a prospect of litigation.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data; the potential risk of harm from unauthorised use or disclosure of your personal data; the purposes for which we process your personal data and whether we can achieve those purposes through other means, as well as any applicable legal, regulatory, tax, accounting or other requirements.

In some circumstances we will anonymise your personal data (so that it can no longer be associated with you) for research and statistical purposes, in which case we may use this information for as long as necessary without further notice to you.


The transferring of your data outside the UK and the EEA is linked to the location of our outsourcers. In effect, in order to offer you a smooth service, we have decided to outsource certain operations to specialised service providers with extensive expertise in their fields. Some of these service providers are established outside the UK and the EEA.

How are these data transfers governed?

We may share your personal data within the Decathlon Group as well as with our non-UK based service providers. Doing so may involve transferring your data outside the UK and EEA.

In some instances, we (or the third parties that we share your personal information with) may transfer, process, hold or allow access to your personal information outside the UK and the Your data may be transferred outside the UK or the EEA. Where this occurs, we have put adequate safeguards in place to ensure that your personal information remains protected in a manner consistent with how it would be protected under UK and EU data protection laws.

In most cases, the safeguards that we put in place will be based on an adequacy decision by the UK government confirming that the country to which the personal data is being transferred provides an adequate level of protection. In limited cases, for example where there is no adequacy decision, we will enter into a contract containing the UK standard contractual clauses with the recipient of your personal data.

Irrespective of the countries in which our outsourcers are established, we always select them with the utmost care. This is particularly the case as to the manner in which your data is kept secure. These outsourcers only act based on Decathlon's instructions and do not use your data for anything other than to perform the agreed services on our behalf. Relevant written contracts are in place between Decathlon and the selected outsourcers.

Where our service providers are established outside the EEA, we seek to prioritise countries in which the legal system offers a satisfactory level of security. Where this is not possible, we manage such transfers using appropriate legal mechanisms to ensure that at least one of the below safeguards is implemented.

We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection to personal data. For further details, please refer to the adequacy decision countries on the ICO website:
Where we use non-UK based service providers, we may use specific contracts approved for use in the UK, which give personal data the same protection it has in the UK. For further details, please refer to the international data transfer agreements guidance on the ICO website:
Please contact us if you require further information on the specific mechanism used for transferring personal data out of the UK.


What are your rights?

Providing us with your data does not mean you lose control of them. Under certain circumstances, the UK GDPR grants you rights regarding your personal data including the right to:

  • Access your personal data
  • Correct your personal data
  • Erase your personal data
  • Restrict your personal data processing
  • Receive a copy of certain personal data or transfer that personal data
  • Object to personal data processing
  • Not to be subject to automated decision-making, including profiling, in certain circumstanceses

How can you exercise your rights?

If you wish to exercise any of your privacy rights, please inform us using the contact details section above.

Right to complaint

If, despite our efforts, you believe your privacy rights have not been respected, you have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK regulator for data protection issues (
We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance using the contact details section above.

Is there a fee?

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee or refuse to comply if the request is clearly unfounded, repetitive or excessive.

What do we need from you?

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request.

To ensure your request is processed as efficiently as possible, do not forget to indicate the type(s) of processing to which your request pertains and to tell us about the right(s) you wish to exercise.

Is there a time limit?

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee or refuse to comply if the request is We try to respond to all legitimate requests within one month. Occasionally, it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.


Third parties we share data with and receive data from

We sometimes share your personal information with trusted third parties so that they can assist us in providing products and services to you.
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions. Our trusted third party providers include:
Delivery companies
Product technicians
Software providers
Security service companies
Customer service providers
Social media companies
Marketing, advertising,research and analytics companies
Authorities, regulators and law enforcement organisations

Third party websites, apps and services

Our website and mobile app may include links to third party websites, plug-ins and apps whose information practices may be different to ours. You should read the privacy notices of those third party sites to obtain information about how your personal data is processed by them. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third parties and are not responsible for their privacy statements. When you leave our Decathlon environment, we encourage you to read the privacy policy of every third party platform you wish to visit.

Similarly, if you use any third party websites, apps or services to access our services, your usage is subject to the relevant third party’s terms and conditions, privacy policy and cookie policy. For example, when you interact with us on social media, your use is subject to the terms and conditions and privacy policies of the relevant social media platform. The same applies if you use any third party services