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Making sport accessible for the many

At Decathlon, our aim is to make sport accessible for the many and we live by this phrase in many forms, including in store and through our events.

In store, we ensure that our products are available to test and try, so people can get a feel for the product before making the decision to purchase them or not. In some of our stores, we have a golf simulator for customers to test out the clubs, also bouldering walls, putting greens and a dedicated skating area.
Decathlon makes an effort to enable children to access sport. In Thailand Decathlon built a sports hall for a orphanage with children who either have HIV or whose parents died because of HIV. This allows children to rediscover the ‚joy of life and laughing through the power of sport.

In 2016, Decathlon UK launched the Running Series event, which saw 14 races take place in 12 different stores and over 7,000 people entered. The event is FREE and will continue to be FREE if you have a Decathlon card and you also receive a Goody Bag worth £10, upon completion of the run, which includes the race t-shirt.

The event saw a variety of ages and abilities participating, we had people running with push chairs, wheelchairs and some runners with dogs.This is a true example of us living up to our motto of making sport accessible for the many. The average 5k race would cost around £10/£15 and for someone new to the sport, could be put off by this. Therefore, by us offering it for FREE, we was able to replacement this blocking point for many people.

The 1st event of the series was held in Warring- ton, which saw over 250 people participate, which started and ended from the front of the Decathlon Warrington store. The nal event of the series was in Belfast, Northern Ireland, which was a 10k race and over 1,000 runner entered this event, a great fa- mily day out, with entertainment and activities for everyone.