A partnership that came as an obvious choice
The collaboration between Canterbury and DECATHLON had been going on for years…but only for distribution. Through this partnership, the two brands were determined to take things further, and so the idea for co-creation was born. A natural division of strengths imposed itself: textile expertise and unmatched cultural experience from the Kiwi brand, technical innovation and mastery of accessibility from the French sporting goods brand. And for design? Creative back-and-forth between the two design teams were intense, rich and lasted for months. Finally approved: a new and exciting range of products designed for pure excellence.
