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BIKES ARE FOR
CHRISTMASKIDS CYCLING Our goal is to help as many children as possible discover a sport they love, whatever their ability or experience, and so this Christmas we’re on a mission to make it easier than ever for parents to choose, and wrap, the perfect bike for their kids.

HOW TO GIFT WRAP A BIKE LIKE A PRO
WITH JANE MEANS

More than three quarters of parents say unwrapping gifts is the thing their kids get most excited about at Christmas – but we know that bikes can be tricky gifts to disguise! That’s why we’ve partnered with gift wrapper, Jane Means, to get her expert tips on wrapping a bike for the big reveal on Christmas morning.

We wanted to put Jane’s tips to the test, so we invited some of our blogger community along to open some early Christmas gifts

TIPS FOR
GIFT WRAPPING
IS THE CHRISTMAS WISH LIST KEEPING KIDS INDOORS?

The research shows how active gifts still hold their own against modern gadgets and tech. Indeed, many parents will often use Christmas as an opportunity to encourage their children in more active pursuits.

Our research also shows just how important this can be over the Christmas holidays, with kids spending lots of time inactive and locked to a screen.

The majority of parents say that Christmas is their child’s most inactive time of year (51%) and that they spend more time than normal indoors (69%).

Peter LazarusCycling Manager - Decathlon

We spoke to 2,000 parents from across the country again in 2019, to find out what is topping kids’ Christmas wish lists this year.

Tablets and smartphones, clothes and video games are some of the most popular, overtaking outdoor gifts like bikes and scooters.

Yet we know that these gifts are likely to keep kids cooped up over Christmas, as parents told us their children are likely to spend an average of 6 and a quarter hours watching TV or playing video games each day over the Christmas break, compared to an average of just 1 and three quarter hours in active play outdoors.

In fact, seven in ten parents tell us their kids spend more time than normal indoors over this period and that the average child has (at least once) spent three days without ever leaving their house over Christmas.

It’s promising to see that requests for bikes have increased by 10% and scooters 4%, putting both gifts in the top 15 items on wish lists nationwide, tough computer games keep their stronghold on the top spot - suggesting that kids would rather stay indoors than venture out and play.

SUPPORTING
ACCESS
TO SPORT

Our goal is to make sport accessible to all, which is why we’ve partnered with Access Sport to donate some of our BMX bikes to the clubs they support.

Access Sport is a UK-based not-for-profit organisation working to make sports an option for young people, with a focus on those from deprived communities and disabled children. It believes that everyone should be given the opportunity to experience the power sports can have on enhancing life prospects.

The BMX bikes we’ve donated will be used for their BMXercise programme – a fun series of BMX fitness sessions open to everyone.

To find out more about the great work Access Sport are doing, visit their site: https://www.accesssport.org.uk