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Our Mission

Number of Stores per Country

Decathlon's main mission is to make sport accessible to as many people as we can. We would like to help, inspire and guide you through your sports experiences. We believe that being active and discovering new sports every day is an important part of a healthy lifestyle. Let's do some sports together, as together is always more fun!

Our Values


Vitality is Life, intense activity, energy, drive and vigour. Our employees are full of vitality as they have, first and foremost, a positive mindset and are bursting with energy. They are enthusiastic, they love creating and innovating, and relentlessly strive to improve and make things around them change.


Being responsible is about making decisions and making sure they are acted upon. Our employees are fully responsible for their decisions, both in terms of their team and their customers. Responsibility is also about anticipating the challenges facing society and orienting our actions towards sustainable development. And it is also our responsibility to guarantee the safety of our customers and employees all over the world.

Where are we present

Number of Stores per Country

Innovation is an important part of everything we do. We are exploring and researching new products, concepts and event ideas regularly to ensure your sports experience is constantly improving.

Our teammates are the engine of everything we do. That's why we are investing in our people and we always co-build the future of Decathlon together. Everyone has their say in our strategy and project ideas. We believe in the motto: "Happy employees, Happy Customers". Currently, we have over 80 000 employees worldwide. If you would like to work with us you can check for opportunities here:

In Decathlon, we believe that preserving our planet is crucial for our future. We try to always work towards green planet projects, such as: "100 green energy consumption by 2019"; "Recycle waste in order to reach 0% landfill by 2019"; "100% freehold sites producing renewable energy with solar panels by 2019"

Decathlon Happy Employees Graph

Decathlon's History

Decathlon has been founded in 1976 in Lille, France. Decathlon UK has launched in 1999 with our first store in Surrey Quays. Currently we have 44 stores around the UK, where you can get experts advice and have a seamless shopping experience. Globally, we are present in 46 countries and we have the ambition to open more and more new countries in order to be present everywhere we are needed.

Global Turnover

in Billions (Euro)

Number of Global Stores


Our Decathlon Brands

What makes us unique is that we have our own Brands. We create, design and manufacture our own products. Currently we have 20 Decathlon Brands, each dedicated to a specific sport.

  • Btwin
  • Quechua
  • Kalenji
  • domyos
  • tribord
  • Oxelo
  • geonaute
  • Kipsta
  • wedze
  • Fouganza
  • artengo
  • solognac
  • Nabaiji
  • geologic
  • aptonia
  • simond
  • newfeel
  • Inesis
  • caperlan
  • outshock

Testimonials / Reviews

"Excellent quality, fast delivery."
"Superb quality and service."
Steven Mitchelmore
"Quick and simple."
"Competitive pricing, staff were very friendly and helpful."
"Fast delivery, product the same as advertised."
"Excellent customer service."
"I feel Decathlon allows everyone to have access to sports affordably."
Mollie Millington, Blogger, PTMollie
"I think Decathlon is great. It's like Ikea but with PE kit."
Bethan Taylor, Blogger, A Pretty Place to Play
"Decathlon is a brilliant store, with so much variety of activity kit all under one roof and at extraordinarily reasonable prices."
Geraldine, Blogger, Jog On Mum
"If you’ve never been to a Decathlon store then you’re missing out. The huge sports warehouses are utopia for fitness fans, with over 70 different sports under one roof including running, cycling, football, hiking, diving and so much more."
Beki, Blogger, Miss Weezy
"I love Decathlon. It’s a great store and I’ve bought many gems over the years, including my fantastic trail running skirt."
Helen, Blogger, Hels Bells
"Excellent customer service."

Decathlon has been nominated and has won a series of awards, which you can find here.

Our UK Expansion Plans

44 Stores