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DECATHLON MAKES SPORT ACCESSIBLE FOR THE MANY
70 SPORTS UNDER ONE ROOF
Decathlon‘s motto of making sport accessible for the many, is not just a mission statement, of our French sports company Decathlon, its a way of life. The company was founded in 1976 and offers 70 sports under one roof. No matter what age, spending power or sports ability, everyone can find the right product for them from a mountain bike to a surfboard. With its 20 own brands alone the company has more than 35 000 different products sold by more than 1000 retail stores in 30 countries. All that with a low price and high quality. This is possible as Decathlon’s supply chain includes product creation, research and development, logistics and of course retail.
Each passion brand has their own research development team pushing innovative products that ensure customer needs are met both technically and aesthetically.
The company’s head quarter is based in Villeneuve-d'Ascq, Lille (North of France) and is home to 530 products engineers and 150 product designers who create around 2800 new products and 40 patents on a yearly basis. The surfboards for example are developed and tested in Hendaye, a town along the atlantic coast (South of France) and sold exclusively through DECATHLON retail - as all the passion brand products.
In the UK the company has 28 stores. Each one of them is designed to enable the customer to try the products in store. For example indoor test areas for scooters can make the shopping experience a family event/day out. Children are cycling through the aisles or playing football with their friends on the outdoor ground offered by some of the larger stores. Simultaneously parents have time to explore the large offer of the store.
Large products like tents, table tennis tables and fitness machines are on display so can be tried and then taken away in a box. Additionally, many stores offer cycling trainings, pony 2008 riding or inline skate courses on a regular basis. Trying a new sport has never been so easy!
Shopping in Decathlon is quick and easy. The products have signs that make it easy to differentiate the use and ability level of each product. In addition there is a team of sports advisors who are happy to spend time with each customer to advise as well as carry out repair and/ or maintenance on the sports products.
Everyone who doesn‘t have a store near them at the moment in the UK can shop online. Decathlon offers, the click and collect service, so that the products can be ordered to home or for free to the store. Alternatively, customers can browse the full online catalogue through the range plus screens (touch screens) in store. There they can nd other delivery methods, more colours, or products that better suit their sporting ability - easily orderable by themselves. The aim of all digital services is to make the shopping experience as comfortable and easy, as possible.
Where we are present
Number of Stores in Countries
Decathlon Happy Employees
in Billions (Euro)