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Sea Fishing Lures

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Our range of high quality sea fishing lures are perfect for catching a wide range of sea fish. They use a variety of shapes, colours and materials to mimic small fish, tempting larger predatory fish to attack. The lure then snags the fish with single or multiple hooks. The most common target of lure anglers is mackerel, but lures can also be very successful with other predatory fish such as pollock, sea trout, bass and herring.

Because there's no need to carry live bait, sea fishing lures are great for fishing at short notice and using lightweight rods and reels, which are easier to carry.